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Pharmaceutical Anti-Counterfeiting: Combating the Real Danger from Fake Drugs, by Mark Davison
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This book overviews and integrates the business and technical issues that pharmaceutical companies need to know in order to combat the major global problem of counterfeit medicines. In addition to discussion of the problems, the author Davison addresses analytical techniques scientists use to detect counterfeits and presents some possible solutions to the threat of counterfeit medical products. Coverage moves from basic overview of the problem, costs / risks to consumers (toxic products, mistrust of drug companies) and business (revenue loss, public trust), government oversight and regulation, authentication strategies (packaging, analytical techniques), product tracking and supply chain, and case studies from around the globe.
- Sales Rank: #2522396 in Books
- Published on: 2011-07-26
- Original language: English
- Number of items: 1
- Dimensions: 9.45" h x 1.20" w x 6.45" l, 1.20 pounds
- Binding: Hardcover
- 426 pages
Review
“The book is an excellent resource and I would recommend it to anyone with either an interest in anti-counterfeiting technology or pharmaceutical counterfeiting in general.” (International Journal of Comparative and Applied Criminal Justice, 26 April 2012)
"Pharmaceutical Anti-Counterfeiting" covers the key concepts and explains the available options in pharmaceutical anti-counterfeiting including a mix of policy, strategy, tactics and practical implementation tips. A must-read for those determined to do something about counterfeit pharmaceutical and healthcare products, and will prove useful to brand protection professionals in other industries." (Chemanager, 24 January 2012)
"For those determined to take an action against counterfeit pharmaceutical and healthcare products, will find the book useful." (The Holography Times, 1 December 2011)
"Using accessible and interesting language, Mark Davison talks the reader right the way through the issue of drug counterfeiting - its origins and context within healthcare , the risks presented to companies and consumers alike, anti-counterfeiting strategies and technologies - the result being a definitive guide to the inner workings of the counterfeit industry and a myriad of ways to stymie the counterfeiter's every step ... Reading this book will provide any pharmaceutical brand owner with a solid and informed grounding for making any decisions related to anti-counterfeiting strategy." (Notofakes.com, 16 November 2011)
"In writing this book Davison has made a great contribution to the global fight against counterfeit drugs. For the first time we have a single reference that collects explanations of every significant anti-counterfeiting technology and approach used around the globe, including both sensory authentication and traceability technologies." (RxTrace, September 2011)
"Best Pharma Anit-Counterfeiting Book Ever...Davison does not back away from or avoid pointing out conflicts and disagreements that exist between approaches to solving problems (digital vs. physical authentication), but he is quick to help the reader find the strongest solution by seeing the ways that solutions and technologies can work together." (Randall Burgess, Pharmaceutical AntiCounterfeiting Blog, October 5, 2011)
"Pharmaceutical Anti-Counterfeiting: Combating the Real Danger from Fake Drugs by Mark Davison succeeds in providing a handbook for professionals involved in product security and brand protection. . . Davison has a great deal of industry experience in pharmaceuticals as well as product security and is well positioned and qualified to be the one to write this book. The industry owes him a debt of gratitude for committing himself to this effort." (Pharma AntiCounterfeiting News, 1 August 2011)
"Cambridge-based consultant and entrepreneur Mark Davison, CEO of Blue Sphere Health Ltd, has written a comprehensive guide for drug company executives, technology vendors, healthcare professionals and policy-makers. . . This newly-released 426pp volume is a must-read primer for those determined to do something about counterfeit pharmaceutical and healthcare products, and will prove useful to brand protection professionals in other industries." (Cambridge Network , 6 September 2011)
From the Back Cover
Effective strategies to deal with the growingproblem of counterfeit drugs
Counterfeit and illegally diverted drugs are a global problem representing a serious threat to patients and to our healthcare systems. To combat fake medicines you need to understand both the problems and the solutions. This book gives you these vital perspectives. It not only provides a detailed examination of the causes and consequences of pharmaceutical counterfeiting, it also provides practical advice and tested and proven strategies to deal with this growing threat to the international drug supply. Moreover, it investigates and explains the tactics and technologies you need to protect your patients, brands, and profits.
Addressing both business and technical issues, this book enables you to understand and tackle the problem of counterfeit and illegally diverted drugs on all fronts:
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Guides you through the complex legal and compliance issues
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Explores the complexities of the drug supply chain, demonstrating why certain approaches to reducing counterfeit drugs are more likely to work than others
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Sets forth the pros and cons of technologies designed to authenticate drugs and secure packaging, to enable traceability or e-pedigree, and to protect the supply chain
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Offers an easy-to-read guide for patients to help them avoid counterfeit drugs
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Illustrates key problems and solutions using realistic examples
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Features anti-counterfeiting case studies from Africa, Asia, Europe, Latin America and North America
Covering pharmaceutical security from factory to patient, this book helps you better understand the issues around counterfeiting and diversion and then implement effective strategies to fight back against these pharmaceutical crimes.
About the Author
MARK DAVISON, CEO of Blue Sphere Health, is a pharmaceutical consultant and entrepreneur with more than twenty years of industry experience. He was formerly business development director for healthcare at SICPA, one of the world's leading anti-counterfeiting and product security technology providers, where he gained an in-depth, global perspective on counterfeit pharmaceuticals and medical devices. He is a writer, seminar leader, and international conference speaker on pharmaceutical security matters. His article "Drugs for the Developing World: Obligation, Opportunity and Threat" won the Royal Society of Medicine Oswald Morton Essay Prize in 2010.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A limited audience will enjoy reading this overview of pharma anti-counterfeiting
By a scientist
There is quite a limited audience for this book. It is clearly aimed at general pharmaceutical executives and pharmacists. It's probably also worth reading if you run a Ministry of Health for a government. One of the points made early on in the book is that pharmaceutical counterfeiting happens everywhere (even in the UK, an island with a very tightly controlled pharmaceutical supply chain). That having been said, I would expect that pharma/pharmacist/consumer retail pharmacy chains who have international business are the target market for this book.
Luckily, the target market will also find it highly readable, for the most part. Before I get into why, that means that if you're an interested layperson who wants to know more about any of the following:
1, why counterfeiting is such a problem
2, how it can be detected
3, how it can be prevented
then you should not be scared off by the apparently academic nature of this book. It is engaging enough to sit down and read through.
However, to use this book most effectively you'll pretty much have to read through it rather than treat it as an occasional reference. There's lots of three-letter abbreviations/acronyms peppered throughout the text. Although these are well-defined initially AND in the excellent glossary at the back of the book, they will still prevent this book from being something you can dip into for a quick answer, unless you know the material so well that the book will no longer really be useful anyway.
The first portion of the book explains why counterfeiting is such a big issue, highlighting the fascinating and highly current example of anti-malarials. There was a bubble and blip in the market for the latest treatments, which played havoc with the economics for legitimate pharmaceutical manufacturers, and ultimately created a situation that endangered human lives AND threatens the long-term use of our most effective anti-malarial drugs. The next quarter of the book is a practical catalog of analytical methods for detecting counterfeit bulk material, finished product, and packaging. The third section investigates how product can be tracked, including future expected advances. The last portion of the book is a list of useful resources, references, and the excellent glossary.
In summary, it is useful to have the problem and potential non-proprietary solutions laid out so clearly in one place. I found myself wishing for a little more detail in terms of logistics (how long do certain detection methods take, how much do they cost, what are the trade-offs I should be considering?) fairly often, but that would come at the cost of readability. The book is current right up to the end of 2010. Editing, etc, obviously took some time, but the results were worth it.
If you need to know how insidious the problem is, and how to think about wrapping your head around it, this book is the primer you've been looking for. If you're already immersed in the problem of counterfeit pharmaceuticals and need more than a very solid introduction, you should probably get the book anyway to ensure you haven't missed anything, but you'll probably need something more detailed/even more practical.
1 of 1 people found the following review helpful.
A first-rate resource for those interested in approaches to global drug anti-counterfeiting
By Dirk A. Rodgers
In writing this book author Mark Davison has made a great contribution to the global fight against counterfeit drugs. For the first time we have a single reference that collects explanations of every significant anti-counterfeiting technology and approach used around the globe, including both sensory authentication and traceability technologies.
This book is aimed at people who need to have a full understanding of approaches being taken or considered to combat drug counterfeiting around the world. This includes executives and other corporate leaders in pharmaceutical supply chain organizations including security, sourcing, manufacturing, packaging, distribution, supply chain, marketing and IT. Technology solution providers, policy-makers, legislators, media, educators and students will also find this to be a valuable reference. I found this book to be very complete and easy to read. If you are interested in pharmaceutical anti-counterfeiting then this is the book you should read.
1 of 1 people found the following review helpful.
Important text on pharmaceutical counterfeiting.
By Misanthrope™
As a pharmacist, I would recommend that pharmacists, doctors, and any other medical professional with interest, as well as pharmaceutical company executives, familiarize themselves with the issues explained in this text by Davison. He explains the issues we face, whether safety or business oriented, and lays out methods to handle the issue of counterfeiting drugs. This is, of course, more relevant for the companies that produce pharmaceuticals, as well as the governmental administrations that are responsible for regulation, but all parties from there to the end user, the patient, should be educated.
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