Free Ebook DIY Social Media Content Strategy, by Astrid Haug
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DIY Social Media Content Strategy, by Astrid Haug
Free Ebook DIY Social Media Content Strategy, by Astrid Haug
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Let’s give people something to talk about! This book is your guide to creating a social media content strategy for your company, organization or personal brand. It addresses the most common challenges that businesses will find when dealing with social media. How do we create enough content to keep our social media alive? How do we increase engagement? And how do we measure the ROI? With the easy-to-use models in this book, you will be able to do-it-yourself when it comes to creating an effective content strategy for social media. The book is divided into five chapters; how to find your purpose, be relevant, create great content, plan and measure your efforts and how to get the organization on board. It contains a wide range of cases you probably haven’t heard before, featuring Scandinavian brands like JYSK, Søstrene Grene, Northside Festival, Jyske Bank and Southern University of Denmark.
- Published on: 2015-11-10
- Original language: English
- Dimensions: 8.50" h x .53" w x 5.50" l,
- Binding: Paperback
- 232 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Intelligent, clear and applicable book on social media strategies.
By Cathrine Gyldensted
There are many books available on social media, however, this book stood out to me, due to it's clear, intelligent and knowledgeable tools on social media strategies no matter if you are an individual brand, governmental institution or big business.
The case studies also adds significantly to one's understanding of a powerful social media strategy.
1 of 1 people found the following review helpful.
Get your hands dirty with social media content!
By Tore Daa Funder
Quality content is the key to social media success. In this insightful and hands-on guide Astrid Haug takes you through the important steps of creating a strategy for your content. From the considerations of the WHYs and the WHEREs to the all-important HOWs. This book is an easy-to-read must-read for anyone about to enter the workshop of SoMe.
1 of 1 people found the following review helpful.
A must-read book within social media
By Lisbeth Grastrup
This book provides you with a great formula if you are about to create your first content strategy for social media. Astrid Haug provides you with simple yet powerful techniques. I highly recommend it to everyone working with social media.
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